Your Local, Professional Source for DNA Testing Services DNA Services of America's mission is to provide DNA based testing services to those who need answers to important questions that can be resolved through DNA testing. DNA Services of America is the only DNA services company recognized as a trusted resource within communities across the United States. Our comprehensive menu of tests and services include paternity and other family relationship tests, forensic DNA, DNA Safeguarding and Banking, DNA detection services, nutrigenomics, and infidelity tests. Our service centers are the local DNA experts in their respective communities and provide high-quality services to or becoming a referral source for private individuals, as well as medical, legal, social and nutritional professionals.

Home About Us News Spotlight Franchise Program How do we begin? Franchise Application FAQ's Franchising Basics Contact Us Frequently Asked Questions What is the initial franchise fee? Why is it called "initial franchise fee"? What is my total investment? What do I get for that investment? What is your royalty fee or continuing service fees? How much can I make? Do you help with the financing? What's in the Business-in-a-Box? How are your franchises awarded? Do you have protected territories? What kind of training is provided? What kind of ongoing support do you provide? Can I run this business from my home? Where would I locate my business? How many locations do you have? Who is your competition? Why would someone use your service rather than that of a competitor? How do I get more information? What is the next step? What is the initial franchise fee? Our initial franchise fee is based on the most current population figures for each exclusive territory. The initial fee for a DNA Services of America franchise is between $15,000 and $35,000. Back to Top Why is it called "initial franchise fee"? The phrase "initial franchise fee" is commonly used in the franchising industry. It simply refers to the portion of your total investment which is paid to the franchisor company. DNA Services of America does not charge royalties or any other ongoing service fees, other than the fees for DNA related services. Back to Top What is my total investment? We recommend that you include in your calculations a minimum of $30,000 in operating capital to begin operations; and, capital for leases, furnishings and equipment, etc. Therefore, you can expect for your total investment to range from $41,650 to $103,900. Back to Top What do I get for that investment? You will receive a license to operate in an exclusive territory as DNA Services of America, extensive training through DNA University’s 4 Day Franchise Orientation Course, two personal two-day marketing orientations, a Business-in-a-Box, and ongoing support in sales and business development, operations and technical guidance. Back to Top What is your royalty fee or continuing service fees? We do not charge a royalty fee. In fact, our franchise program returns bonus payments back to our franchisees. These bonuses are paid to the franchisees each month, dependent upon their sales volumes. There are also no continuing service fees. The only ongoing charges to you are the costs associated with DNA related services in which you provide to your clients. Back to Top How much can I make? This is the most frequently asked question. The simple answer is that it is all up to you. We must abide by the guidelines and regulations dictated by the Federal Trade Commission ("FTC"). The logic behind their restrictions is sound and is in place for the protection of prospective franchisees from potentially unscrupulous franchisors, which may attempt to provide false information. Further, it is based on the fact that no one can accurately predict success. There are always uncertainties and unknown factors that can affect success. Therefore, the FTC does not allow franchisor companies to estimate or even attempt to predict the success for a prospective franchisee. The FTC does, however, allow franchisors to include actual performance figures of current franchise service centers, within their UFOC's. After reviewing our UFOC, you should have a better appreciation for this business and how our offices perform in their exclusive territories. Back to Top Do you help with the financing? We do not provide direct financing options. We will be happy to provide you with a list of organizations that routinely provide financial assistance to franchisees. Back to Top What's in the Business-in-a-Box? The Business-in-a-Box is a full assortment of marketing materials. Most of the items are personalized with your office's information. The following is a list of everything provided in your Business-in-a-Box: 1000 Business cards 1000 Generic cards 1000 Letterhead 1000 Standard business envelopes 900 Return address labels 500 Note cards 100 Marketing folders 1500 Tri-fold Family Relationship Testing Brochures 500 Spanish Family Relationship Testing Brochures 1000 8 ˝" x 11" Paternity testing flyers 1000 8 ˝" x 11" DNA Safeguarding flyers 500 Grandparent DNA flyers 500 Immigration flyers 500 Rolodex cards 300 DNASOA pens 100 Letter openers DNASOA banner display screen 2 Location identification stamps 1 DNA Services of America shirt 1 I.D. card 1 Fingerprint pad 1 box tamper-proof evidence tape Back to Top How are your franchises awarded? DNA Services of America maintains strict standards throughout the Application and Approval Process to ensure that we award franchises to the most qualified candidates. Please refer to the section titled “How do we begin?”. In that section, you will find the steps of our Application and Approval Process. Back to Top Do you have protected territories? Each territory is exclusively awarded to one franchisee. Documentation provided within the Uniform Franchise Offering Circular (UFOC) further describes the exclusivity clause within the franchise agreement. Back to Top What kind of training is provided? We pride ourselves on our education and training center, DNA University. Each franchisee attends our intensive Franchise Orientation Course, which is outlined on this website. We further provide each franchisee with two on-site marketing orientations, quarterly sales training seminars that are position-specific, bi-monthly "Webinars", newsletters, presentations and we will soon provide online training. These services are available to each Franchisee at a free or minimal charge. Back to Top What kind of ongoing support do you provide? The heart and soul of our franchise program is our support system. We pledge to each franchisee that we will ALWAYS provide continued support in sales and business development, operations and technical guidance. We understand the ongoing needs of our franchisees; and, we understand that the success of our organization will be the result of our efforts to continually support our franchisees. Back to Top Can I run this business from my home? On occasion, we do offer "rural" franchise agreements, which allow franchisees, in extremely rural areas, to provide these services strictly on a mobile basis. However, in population bases greater that 500,000, a physical location must be established. Fortunately, this business does not require much office space. We recommend between 250 and 300 square feet of office space. Back to Top Where would I locate my business? Obviously, you know your town better than we do. There are advantages to locating within a large metropolitan area; and, one whereby your customers can easily locate your office. There are also advantages in being located nearby birthing hospitals and or the legal community. Easy, known access and free parking are important. Back to Top How many locations do you have? DNA Services of America has 32 operating service centers in 14 states within the U.S. Back to Top How long has the company been in business? We have been operating as DNA Services of America for more than two years. The President and CEO has been performing DNA collections for more than 13 years and the Chief Operating Officer has been in the DNA testing industry for over 8 years. Back to Top Who is your competition? There are a few major laboratories that provide services to various markets via phone book advertising and call center case coordination. Our system is extremely unique in that we offer our services in a local community setting. Each franchise will become the DNA expert in their respective territories. Back to Top Why would someone use your service rather than that of a competitor? As mentioned in the previous question, our business model establishes each franchisee as the local expert for DNA testing. We know that providing these life-changing services, with a community based approach, we will afford our customers not only peace of mind but, also a level of service that is unmatched in this industry. Back to Top How do I get more information? Please feel free to contact us by calling toll-free 866-432-7021 or via email, franchise@dnasoa.com. Or, click on the Contact Us button and you will hear from one of our representatives within one (1) business day. Back to Top What is the next step? We invite you to go directly to the online Franchise Application section and submit your Personal Application and Authorization forms. Back to Top

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